How to find successful business ideas Everyday.

It is said that Walt Disney saw the vision of Disneyland through the eyes of a spirit as he sat on a bench in Griffith Park in Los Angeles one day and watched his two little daughters spinning in a carousel. "Why isn't there a place where parents can have fun with their children?" he thought. In search of ideas, he toured several world-famous theme parks, including Copenhagen's Tivoli Gardens, and discovered the first Disneyland in Anaheim five years later. But you don't have to be Disney to find great ideas for a successful business in your daily life. Anyone can do it - here are some inspiring examples.



 Pajama millionaire..

Karen At the age of 40, Neiburger married and left the chain of fashion stores, moved with her husband to San Francisco, and lived the life of a housewife for some time after the birth of her child. When the family began to feel that a supplement to their budget would be useful, Karen decided not to return to paid work, but to start her own business - and found the idea in her daily routine: that there is no shortage of women and men in America, who would also enjoy it. And made no mistake! Karen created the first sets of home pajamas for her friends and acquaintances. The response was great, and in 1994 she already founded her own brand, Karen Neuburger, which offered a wide range of elegant pajamas made of fine fabric. After she sent one of them to Opra Winfrey in 1997, who immediately became a fan of the brand, Karen's All-Day-Sleepwear line became a real hit throughout the United States and quickly made her stand rich.

It currently brings in about $ 100 million a year in its owner's account.

By the way, it was in the early 1990s that Karen Neiburger started organizing the first "pajama parties" and, encouraged by his friends, to sell the idea. These parties, as we know, have gained global popularity among teenagers.

From an accountant to a sushi empire owner

Ryuji Ishii came to the United States in 1977 as a 25-year-old Japanese hippie who had previously lived a free lifestyle, traveling the world and doing various casual jobs. Deciding to bring more stability to his life, he studied accounting at California State University and worked in the profession for a while, but he realized more and more that it wasn't for him. Rjurdi felt unhappy in the skin of the accountant. In addition, he really missed the usual Japanese cuisine in the realm of burgers and hot dogs ...

At the time, US sushi was still only available in specialty restaurants and was expensive: supermarkets were afraid of poisoning raw fish to poison their customers and settle for expensive civil litigation.

Then, armed with an angel's patience, Rye began to walk from one supermarket to another and convince their leaders that there was no risk. When one chain of stores agreed to try the sushi trade, Rydu's success story began: people really liked the seafood and rice rolls they could buy at affordable prices. He founded his company, Advanced Fresh Concepts, in 1986, and now the Ryudi Isi Sushi Empire stretches from Alaska to Alabama, franchises sushi in about 2,000 U.S. supermarkets, and has annual sales of more than $ 200 million.

Coffee break with a cat

Although the concept of cat cafes is usually associated with Japan, where it has gained the most popularity, the first cafe of its kind was opened in 1998 in the Taiwanese capital, Taipei. It was created to attract customers not only with coffee and cakes, but also with the opportunity to enjoy a nice, relaxing cat community in the urban jungle.

The café became an oasis of peace for countless stress-stricken townspeople who did not have the opportunity to keep pets in their apartments.

In 2004, cat cafes began their triumphant march in Japan with the opening of the first Café-Neko, as it is called in Japanese, in Osaka. There are currently more than 300 cat cafes in Japan, most of them in the megapolis of Tokyo. The success story of Japan has been intercepted by other countries of the world. In 2012, its “Café-Neko” at Sv. Stefan Doma won in Vienna - it is true that the city's legend says that a similar cafe existed here already in 1912 and the Russian revolutionary Lenin, who was still little known at the time, often loved to visit it. Today, cat cafes operate in countless European cities. The Café des Chats in Paris is so popular that you have to reserve a table three weeks in advance; You can also enter the St. Petersburg "Cat Republic" only by reserving a place in time. For a couple of years, such a cafe was available and the lack of visitors could not be complained about in Riga, Āgenskalns. It is true that the maintenance of such cafes is related to the fulfillment of many strict hygiene and animal welfare requirements, but the influx of customers outweighs these worries. The humanitarian aspect is not insignificant either: the animals are most often taken from the shelter and given care, food and human attention.

How to find and use opportunities

Write down any good ideas you find in your daily flow of events - even those that others have left because they have not been able to implement them effectively. Build your idea bank - each of them is a potential opportunity to return to at the right place and time.

Start with yourself. Ask yourself the question: what would make my life easier, more comfortable, more enjoyable? How am I missing? What is the problem with my daily life and how can it be solved? Your own desires or dissatisfaction can indicate a great business opportunity.

Look for ideas in different places, travel, talk to different people. Changing the environment, listening to the experiences and wishes of others opens up new perspectives and encourages creativity.

Investigate how others have implemented similar ideas or solved problems. And lest you be frightened by the fact that they may not have succeeded - perhaps it is you who, by analyzing their mistakes, will be able to offer a much more successful solution.

Most importantly, keep your eyes and mind open, think outside of stereotypes, and the right idea will definitely come to you. And then all you have to do is follow the Disney principle: